
Meet the Dream Team
The Lori Knoll Ambs Realty Group combines deep-rooted local expertise with a five star commitment to service. Whether you’re looking for a lakeside retreat or family home in SW Michigan, we’re here to make the process seamless, successful, and fabulous. Meet the experts dedicated to your Michigan dream.
We believe the right combination of local connection and industry expertise makes every transaction a "perfect fit."
Your Journey to Michigan Unsalted Living
Buying or selling a home is a major milestone, but it doesn't have to be stressful. We’ve refined our process to ensure that every detail, from the first showing to the final signature, is handled with five star care.
How We Work Together
The Connection
We start by listening. Whether you’re looking for a sunset view on Gun Lake or a quiet street in Texas Township, we take the time to understand your "why" so we can find your perfect fit.
A Tailored Strategy
No two properties or families are the same. We create a customized plan, whether that’s a high-impact marketing strategy for sellers or a targeted, boots-on-the-ground search for buyers.
Expert Management
The right combination of lenders, title companies, and agents makes the process fabulous. We manage the "heavy lifting" and the paperwork, keeping you informed and stress-free.
Welcome Home
Our relationship doesn't end at the closing table. We are your lifelong community resource, helping you settle into the "unsalted" lifestyle we love so much.
Neighborhoods We Love to Serve
Discover the best of West Michigan. From top-rated schools and vibrant local events to the serene shores of our unsalted lakes, we help you find more than just a house, we find your place in the community.

Gun Lake Area
The Ultimate Unsalted Living
Whether it’s a year-round residence or a summer getaway, Gun Lake is the heart of Michigan recreation. Experience boating, fishing, and sunset views in a community that feels like a vacation every single day.

Texas Township
Community & Growth
Known for its top-tier schools, beautiful parks, and thriving local markets, Texas Township offers the perfect blend of suburban convenience and natural beauty. It’s a place where community events and family living go hand-in-hand.

Richland Twp/Gull Lake
Historic Charm & Rural Elegance
Richland is the gateway to Gull Lake, offering a sophisticated yet peaceful pace of life. With its historic village charm, sprawling estates, and proximity to premier golf courses, it is a gem of Southwest Michigan.

Portage
Parks, Trails & Suburban Ease
Home to an extensive system of over 55 miles of scenic trails and 20+ parks, Portage is a dream for outdoor enthusiasts. Offering top-rated schools and the region’s best shopping and dining, it masterfully blends natural beauty with modern suburban convenience.

Kalamazoo
Arts, Culture & Urban Soul
From the nation’s first pedestrian mall to the historic charm of its diverse neighborhoods, Kalamazoo is the vibrant heart of the region. Experience a world-class arts scene, legendary breweries, and the unique community benefits of the famous Kalamazoo Promise.





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